Sam Harris Can Avoid a Digital Apocalypse

We have been collecting info relating to our AIXprize project.  Here is a 2015 post by Sam Harris concerning the danger of Artificial General Intelligence.  He also revisited his written statement in a podcast.  The important parts of the podcast start at 6:30.  Our project does not seek to build an AGI, but an AI-empowered engineering augmentation tool.  We are including an ethics module into our system.  But whose ethics should we include?